Clearbit Review 2026
Last reviewed September 2026 by Théo Pascard
Overview
Clearbit was the best-known B2B data enrichment provider before HubSpot acquired it in 2023; it now ships as Breeze Intelligence, HubSpot's built-in enrichment and visitor-reveal layer. It enriches records with firmographic, demographic, and technographic attributes, shortens forms, and de-anonymizes website traffic into named accounts. The standalone Clearbit product has been wound down, and the old paid add-on is gone too: HubSpot's help center now states that data enrichment is available on Starter, Professional and Enterprise subscriptions and does not consume HubSpot Credits. In practice, if you pay for HubSpot, you already have what Clearbit used to sell.
Enjyn Score
iWeighted across 5 axes, computed from public review data (G2, Capterra) and reweighted on our rubric — then overridden on the axes we operate first-hand.Who it's for
- →Teams already standardized on HubSpot CRM
- →Marketing teams enriching inbound leads and shortening forms
- →RevOps cleaning and appending firmographic data at scale
- →Demand-gen teams that want to reveal anonymous web traffic
Not for
Capabilities
- Firmographic, demographic, and technographic enrichment (40+ attributes)
- Real-time enrichment of leads, contacts, and companies in HubSpot
- Form shortening that auto-fills fields from enriched data
- Reveal: identify anonymous website visitors at the account level
- Buyer intent and lead scoring signals inside HubSpot
- Credit-based metering tied to the HubSpot credits framework
Ratings & reviews
👍 Pros
👎 Cons
Pricing
| Tier | Price | Credits / mo | Notes |
|---|---|---|---|
| Included with HubSpot Starter and above | Custom | — | Data enrichment (formerly Clearbit, then Breeze Intelligence) is included with Starter, Professional and Enterprise subscriptions and does not consume HubSpot Credits (HubSpot knowledge base, 2026-09-18). You pay for the HubSpot subscription, not for enrichment. |
| Smart properties and AI features | Custom | — | Consume HubSpot Credits: first the monthly credits included with your subscription (3,000 on Marketing Hub Professional, for example), then purchased capacity packs. |
The honest take
Where it breaks
The verdict
Alternatives
Starting price
€59/mo
Starting price
$68/mo
Starting price
$47/mo
FAQ
Is Clearbit still its own product?
No. HubSpot acquired Clearbit in 2023 and folded it into HubSpot, first as Breeze Intelligence and now as the platform's built-in data enrichment. The standalone Clearbit product has been wound down.
Can I use Clearbit without HubSpot?
Effectively no. Enrichment is built into HubSpot and comes with a paid HubSpot subscription. There is no meaningful standalone Clearbit product anymore, which makes it a non-starter for Salesforce shops or teams wanting a CRM-agnostic enrichment API — the HubSpot lock-in is its biggest constraint.
What does it cost?
Enrichment itself no longer costs extra: HubSpot's help center states that data enrichment does not consume HubSpot Credits and is available on Starter, Professional and Enterprise subscriptions. What you pay for is the HubSpot subscription. Credits only come in for AI features such as smart properties, drawn first from the credits included with your plan (3,000 a month on Marketing Hub Professional, for example) and then from purchased capacity packs.
Is the data company-level or contact-level?
Both, but its strength is company-level firmographics and technographics — 40+ attributes across firmographic, demographic and technographic data. Reviewers consistently flag contact-level person data as less reliable and sometimes stale, which limits Clearbit as a primary source for verified outbound person data like emails and direct dials.
What is Reveal?
Reveal de-anonymizes website traffic, matching visitors to companies so you can identify which accounts are browsing even when they do not fill out a form. Match rates vary by traffic and region.
Work at Clearbit? Get your Enjyn badge →
We run this stack for B2B teams
Skip the months of trial and error. We build the GTM system that books meetings.
Book a GTM audit →